Tips For Growing Your Facebook Audience

Among all social media platforms, Facebook still holds an
integral place for business owners and their continuous quest for the
acquisition of more followers and audience engagement. With over 2.8 billion
active users, there is huge potential for growth on Facebook. Whether small
business or large corporation, using Facebook effectively can greatly
contribute to your brand’s exposure. Being one of the best SEO companies in UAE
and amongst the top SEO agencies in Dubai, here are some expert tips from Brandcare Digital on growing your
Facebook audience.

Get to know your audience

Identify your target audience

Know who your audience is. Think about their demographics,
interests, and online behaviours. Use Facebook Insights to get data about who
your existing followers are, which will help you draft a proper content
strategy. Knowing who your audience is allows you to create content that will
engage them and increases their participation and new followers.

Create Audience Personas

Now, you can create detailed audience personas to help you
understand the needs and interests of every segment of your target audience.
Consider demographic variables such as age, gender, location, profession,
hobbies, and so on. This granular approach allows you to generate content that
speaks directly to the mentioned above groups, thus creating a connection more
profound in nature, hence getting them to follow your page and driving them to
engage with the posted content

Develop Engaging Content

Post High-Quality Visual Content

Attention can be best captured on Facebook through visual
content. High-quality images, videos, and graphics are more likely to attract
shares and likes; hence, increasing page visibility. To this end, one will have
to incur some form of professional photography or graphic design. Besides,
infographics and memes would be a great way to add variety to your content and
keep the audience engaged.

Use Facebook Live

One of the greatest ways to keep up and engage your audience
is through Facebook Live. In this live session, you will be able to interact
with your followers one on one and respond to their questions, besides sharing
business insight. This could be a Q&A session, a product demo, or even
giving your customers a ‘behind the scenes’ view of your business enterprise;
whatever the case, live videos convey a sense of immediacy and authenticity
that will only serve to enhance your engagement rate.

Make use of User-Generated Content

Incentivise your audience to generate and share content that
has to do with your brand. This won’t provide you with extra content to post,
but it also helps as social proof to people looking at your profile, proving
that real people are engaging with your brand. Run contests, request reviews,
or whip up branded hashtags to get them fired up about sharing experiences.

Optimizing Your Page

Complete Your Profile

A complete and fully filled-out Facebook profile is
essential for gaining new followers. Make sure your profile picture, cover
photo, and bio clearly state who you are as a brand. Add relevant keywords in
your bio to improve your search visibility. Additionally, change your contact
information an the website link so that everyone can find your business easily.

Pin Important Posts

Pinning important posts to the top of your page has been
said to expose them to maximum visibility. You can use this to keep major
announcements, special offers, and really popular content in front of your
audience for a longer time period. This is very useful to draw attention to
important information and for getting more engagement.

Engage Your Audience

Reply to Comments and Messages

It’s a two-way street. By engaging with comments and
messages, you are telling your audience that its opinions matter to you, and
you will respond. Quick, thoughtful responses create a sense of community and
loyalty, which will have them wanting to continue engaging on your page.

Join Relevant Groups

Leveraging Facebook groups can help reach out to people with
similar interests. Digital marketers join relevant groups within their industry
or niche, engaging in active discussions. Share your valuable insights and
information related to the field you are in, for it will create an interest for
people to follow your page.

Influencer Collaboration

Partner with your industry’s influencers to reach new eyes.
They have large followings and can lend validity to your brand. Make
collaborative content, do live videos together, or host a giveaway or two to
leverage their following to attract new followers to your page.

Monitoring and Refining Your Plan

Keep an Eye on Your Analytics

Keep a tab on your Facebook insights regularly. This will
help you understand what’s working and what’s not. Check through some metrics
for reach, engagement, follower growth, etc. Identify trends from this data to
help you alter your content strategy over time. Experiment with different
content types at varying posting times to find out what works best for your
audience.

A/B Testing

A/B testing, or often referred to as split testing, is when
you are testing two alternate versions against each other for better
performance. Test variations in headlines, images, and calls to action to know
what best engages them. This method could be very helpful in gaining insights
about the preferences of your followers and will help you refine your content
strategy for better results.

SEO for Growth on Facebook

Optimize Your Content for Search

Being the best SEO company
UAE, Brandcare Digital understands that search optimization has an integral
role. Bring SEO practices within Facebook by using keywords, which are relevant
to your posts, captions, and descriptions. This may better your chances of
getting more search visibility on both Facebook search and external search
engines and hence lead to increased page traffic.

Share Blog Posts and Articles

Share your website blog posts and articles on your Facebook
page. This will drive traffic to your website and at the same time fill your
Facebook page with worthwhile contents for your followers. Again, do not forget
to optimize the posts by including relevant keywords and meta descriptions for
SEO. When you do this, you are promoting your website, but you are also
crowning your Facebook page as a worthy information portal.

Run ads on Facebook

Facebook Ads is a very potential avenue for reaching a wider
audience. Promote your page to users who’ll probably be interested in your
content with targeted advertising. You can be sure that your ads will get to
the right people by targeting options that view demographics, interests, and
behaviors. Track ad performance and optimize campaigns for maximum return.

Conclusion

Grow your audience on Facebook using a strategic approach.
Engage your audience, create engaging content, optimize your page, engage with
your followers, and make full use of SEO. Following such tips will increase
your brand’s visibility, gain you more followers, and build a loyal and engaged
community on Facebook. As the best SEO company in UAE and among the top
SEO agencies in Dubai, Brandcare Digital is dedicated to seeing your social
media goals through and driving your business forward.